Alina Achiricioaei’s Blog

The main purpose of this blog is enhancing my own professional and personal development, while sharing and exchanging knowledge with people who have similar interests. It’s a place for networking, learning and building synergies.                               The following brief contains the challenge she is working on:

The Challenge

Within this project Alina Achiricioaei will work alongside staff at MRCMH (a transport consultancy based in Edinburgh) to develop a programme or service that focuses on keeping graduates’ travel choices sustainable.  This may be developed in to a website, or a scheme that public transport operators could promote.  The questions we may need to consider are:

  • What is important to young professionals in their day-to-day lives?
  • What influences their travel choices?
  • How can we encourage their use of public transport, walking or cycling and discourage their decision to buy a car?
  • Will car sharing be an appealing prospect for this generation?

Group of Young Graduates Throwing Their Hats in the Air


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