Alina Achiricioaei’s Blog
The main purpose of this blog is enhancing my own professional and personal development, while sharing and exchanging knowledge with people who have similar interests. It’s a place for networking, learning and building synergies. The following brief contains the challenge she is working on:
Within this project Alina Achiricioaei will work alongside staff at MRCMH (a transport consultancy based in Edinburgh) to develop a programme or service that focuses on keeping graduates’ travel choices sustainable. This may be developed in to a website, or a scheme that public transport operators could promote. The questions we may need to consider are:
- What is important to young professionals in their day-to-day lives?
- What influences their travel choices?
- How can we encourage their use of public transport, walking or cycling and discourage their decision to buy a car?
- Will car sharing be an appealing prospect for this generation?